Want to Attract Followers on Instagram? Check Out 7 Tips That Work!

Do you want to attract followers on Instagram? Those followers who really like your company and want to interact with it on social media? Then the first thing you should not do is buy followers.

They are not engaged with your brand, they will not recommend it and they will not share your posts with anyone. These users do not generate engagement and, consequently, they do not generate reach.

In addition to these negative points, they do not convert into sales since they are fake followers and are not interested in the product or service that your business has to offer.

Want one last reason not to buy followers? Your profile could be shadowbanned and blocked by Instagram itself, meaning no one other than your followers will be able to see your posts.

For all these reasons, the best way to get more followers on your social network is to learn good strategies and put them into practice. Check out the main tips below to help your company’s Instagram grow and become a huge success!

How to Attract Followers on Instagram?

Have an Attractive Bio

Your Instagram bio represents your company’s profile. It’s the gateway to your social network for those interested in your content, and first impressions are lasting impressions, right?

For this reason, the name on your profile should contain the keyword related to your business. Your username should be the same as the one you use on other networks to make it easier for people who want to find your business on Instagram.

You can include a clickable link in your profile. This is where you can add, for example, your company’s website. But what if you have other links that you want to share with users? It’s simple: you can use Linktree.

There you can create a menu with links to your YouTube channel, to contact you via WhatsApp, Facebook page, and so on. Add as many links as you want.

Your profile picture is also very important. It should have your company colours for quick identification. If it has a logo, even better. It is the visual representation of your brand.

In your bio description, explain what your followers will see there. Will it be tips? Products? Write an objective description that conveys the main information about your business.

Create Quality Content

Creating relevant content for your followers is essential. After all, to get followers, you need to offer them something they want. For example, if you own a gym, giving them tips on how to take better care of their health is a good idea.

Another interesting tip is to test different formats. Put videos, and images in carousels, use IGTV, stories, go live, etc. Use all the resources that Instagram has to offer and understand which of these formats engages your audience the most.

Use Relevant Hashtags

Hashtags on Instagram are very popular and can help you with your marketing strategy. They are clickable words in your text that represent opportunities for your company to be found on the platform.

Therefore, always use hashtags related to your industry in your captions. They will increase the reach of your posts and make it easier for other people to find your company on Instagram.

Maintain Frequency in Posting

Being consistent is essential on social media. Therefore, maintaining a certain frequency of posts will ensure that your audience always has your company’s presence in their feed.

This also shows the brand’s consistency, something that generates trust and credibility. And, in a market as competitive as this one, these are very important characteristics.

Use Tools That Make Your Day-to-day Life Easier

Have you ever thought about having to access the platform every day to make a new post? In addition to your time being very tight, it will be difficult to remember this detail with so many responsibilities during the day.

To avoid forgetting to post, you can hire a platform to schedule posts and schedule the publication. This can be done with the feed, stories and IGTV. This way, you don’t have to worry about schedules.

Want to make things easier? To get good results from your posts, why not check out the information and data provided by Instagram Analytics? This tool can provide a range of relevant information for your social media strategy, and valuable data for creating and improving your persona every day.

Interact With Users on the Platform

This “come to us and your kingdom” thing doesn’t really fly here. Instagram has relationships of exchange, so you also need to participate in interactions on the social network.

Look at the feed and comment on your followers’ content, like, tag partners, share on other social networks and so on.

Promote Your Content

Social networks, including Instagram, are increasingly reducing the organic reach of content. This was expected, after all, networks live off paid posts.

Therefore, today it is necessary to have a greater focus on promoting your content in a paid way, that is, in the form of advertisements.

Depending on your level of expertise in the field, you can hire a specialist or you can start on your own little by little. You can set aside a fixed amount each month and start doing tests.

Understand what is and what is not working through the metrics offered by the social network itself. And, when promoting, give preference to content that has had the greatest reach. But how?

Go to your company profile, click on the 3 bars in the top right corner and click on “Information”. Then, go to “Feed Posts” and click on “See all”. The list of posts shown appears according to the reach.

The greater the reach, the greater the chance of achieving good results with your ad.

As you can see, there are many ways to get followers on Instagram without having to pay for it and get excellent results. These new followers can be converted into customers and even promote your business to their friends.